Automation allows businesses to automate certain tasks in their marketing campaign.
Examples include creating emails, scheduling social media posts along with various other website actions, for example, you can alter the settings on your website to ensure online visitors are shown suggested products according to their browsing history.
The goal of marketing automation is twofold:
To create a personalised service to help convert online visitors into loyal, paying customers.
Secondly, marketing automation makes your life easier as your business won’t need to waste time and resources on tasks that can be done automatically
Watch this video for 4 great examples of marketing automation for small business.
Examples Discussed in Video:
1) Choose the right channels & ad campaigns
2) Automate ads / retargeting funnel
3) Automate email marketing
4) Automate customer communications
(email & text messages)
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